The digitisation of the hotel industry and the use of innovative technology are the best "allies" we could have today. For years, our company has been using the Blastness Revenue Management and Business Intelligence systems, which are extremely strategic and functional tools for our business. The support and strategies constantly recommended (such as Pay per click activities) have allowed us to achieve excellent results.

The strong point of Blastness is innovation and flexibility, and that makes them stand out in the market. During these years we have implemented various different products and tried out new revenue management techniques. The products and the services that Blastness provides are customised according to our needs, and are designed to achieve the best result.

The Parco dei Principi uses nearly all their tools/services: web design, booking engine, business intelligence, channel manager, PMS integration and web marketing. We are also very satisfied with the assistance from a dedicated team that constantly assists us with great willingness and professionalism and backs us in executing projects. So, to conclude, it is a WIN-WIN partnership.

Skill, professionalism, absolute willingness to help and quick replies, and – above all – the ability to get round obstacles, both large and small. That is the real value added we have found in Blastness from the start of our partnership. All that has been translated into concrete and tangible results. We consider Blastness our left hand, and together we can applaud our successes, both present and future.

Professionalisms, willingness to help and partnership are certainly three characteristics that can be found in the Blastness team. I am happy with the work done so far and sure that I can further improve the results that have been achieved to date.

I would like to mention the people: it is nice to think that a company that provides services that are so technologically advanced is made up of people that you can interact with. I like the idea that Blastness is the best supplier of services and technology in its field, but above all I think of those people who help us and support us every day (and also put up with us).

Blastness is a partner that helps us to grow and stimulates us to always do more. The great professional level is only surpassed by the still greater human factor.

I think it is important to start again today in order to lay the foundations for a future that will be different from what we are used to. The pandemic has hit tourism hard and after a careful analysis of the market, we chose to partner with Blastness, an entirely Italian company that we already knew and that has had the greatest digital and communication growth in the sector in recent years. The stakes are high and we still don't know what the future holds, but we are certainly facing it with a partner that is up to the task of overcoming the toughest challenges.

We have had Blastness as a partner for various different projects and in different situations. The established, long-standing relationship with Blastness with our hotels has always featured a high level of professionalism linked to flexibility and their ability to adapt to a wide range of needs.

With a tailor-made project we started off on this path, from which we are already getting the first results (which it should be said were immediate) both in revenue terms and also from our professional viewpoint. The approach to a new "sales" approach always brings disarray in well-established systems, but thanks to both the technological and consulting support, the move has been practically painless. We find that the Blastness experience is more than positive, and we hope that it will be so even more in the future.