We have had Blastness as a partner for various different projects and in different situations. The established, long-standing relationship with Blastness with our hotels has always featured a high level of professionalism linked to flexibility and their ability to adapt to a wide range of needs.

Business Intelligence is a valuable tool that allows us to use real-time data to plan and verify all our business strategies. In order to always be on the ball and not leave anything to chance, it is essential to be able to process and use data quickly and easily. The RMS system, based on internal and external data, provides us with targeted and easily applicable suggestions. The integration of all the systems provided by Blastness allows us to implement our strategies with just a few clicks. It is precisely thanks to data analysis that the PPC campaigns made by Blastness are also successful. Knowing which customers to target and, above all, when, allowed us to have a really high conversion rate. We only started doing PPC campaigns a few years ago, but over time we have noticed that performance has grown in double figures year after year.

With a tailor-made project we started off on this path, from which we are already getting the first results (which it should be said were immediate) both in revenue terms and also from our professional viewpoint. The approach to a new "sales" approach always brings disarray in well-established systems, but thanks to both the technological and consulting support, the move has been practically painless. We find that the Blastness experience is more than positive, and we hope that it will be so even more in the future.

Blastness is a partner that helps us to grow and stimulates us to always do more. The great professional level is only surpassed by the still greater human factor.

I would like to mention the people: it is nice to think that a company that provides services that are so technologically advanced is made up of people that you can interact with. I like the idea that Blastness is the best supplier of services and technology in its field, but above all I think of those people who help us and support us every day (and also put up with us).

Twelve months has passed since the implementation of the Blastness CRS at the Brunelleschi and it is time to take stock: we are very happy. We have found an online reservation system that finalises the work done on our website and which allows us significant scope for customisation. The implementation of Blastness CRS, the link with the channels, the personalisation of the IBE, the configuration of the GDS have meant a lot of work and have put the team under stress, but I can now say that I have taken the right decision at a historic moment at the Brunelleschi.

Thanks to Blastness' business intelligence and revenue management systems, our hotel can apply the best and most profitable pricing strategies, while constantly putting guests and their needs first. You should look at the process of service digitisation as an opportunity to improve and broaden your target audience.

Over time, Blastness has always, and increasingly, shown itself to be an efficient, flexible partner, and - something that is certainly not a secondary issue - one that is made of real people. So all round it is a tool, or rather a series of tools, but above all it is a team. At this point we couldn't do without our partnership.

The strong point of Blastness is innovation and flexibility, and that makes them stand out in the market. During these years we have implemented various different products and tried out new revenue management techniques. The products and the services that Blastness provides are customised according to our needs, and are designed to achieve the best result.

For me, Blastness is synonymous with dynamism, flexibility, and adaptability to any new kind of sales and marketing strategy that has to be implemented. At the same time, it is synonymous with stability and security, a guarantee for day-to-day work and future plans.