In partnership with Blastness since 2018
Thanks to Pay Per Click campaigns and disintermediation strategies focused on the offerings of the company's own website—in terms of rooms and products for sale—direct sales have increased by 658% over the past 6 years.
Year after year, the challenge is to confirm and optimise average revenue and occupancy values. Since 2019, the recorded RevPar growth has already reached +60%.
Data analysis through Blastness Suite reporting, as well as Revenue consultancy, are essential for constantly introducing new strategies aimed at achieving the objectives.
I was still working elsewhere when I first encountered Blastness, which was already participating in various industry events. The collaboration materialised with my arrival at Borgo San Luigi, and the partnership continues to this day.
The ease and simplicity in managing rates, thanks also to well-structured strategic programming, allow us to respond quickly and accurately to any market changes.
The Blastness Suite is the perfect container, an essential and indispensable tool for me: the CRS and PMS reports are crucial, both for taking timely action and for making future-oriented evaluations. The fact that it is also available as a mobile app is an added value that allows me to operate from anywhere.
Certainly, the Pay Per Click campaigns are essential for increasing competitiveness against OTAs, helping us maintain high visibility for the official website.
The added value is undoubtedly provided by the people: you’re not dealing with an algorithm or an impersonal support system, but you’re actually talking to people who are always ready and available to offer the necessary support.
Certainly, the fact that they constantly guarantee a strong online presence through the use of strategic keywords.
July and August are easy for everyone, or almost everyone. The increase during shoulder months and, above all, the ambition to remain open all year round should drive us to reach those we haven’t yet reached and "compel" them to come to us.
There’s no doubt: a growing company, continuous developments, excellent assistance (a top-level Helpdesk), a dedicated specialist always available, and a very young team. There is no reason not to choose Blastness.
