At the end of 2021, Google announced the rebranding of its Google My Business (GMB) service as Google Business Profile (GBP), in order to better convey the purpose of the tool itself: to act as a real online business card, by rendering important information accessible and usable in a quick and easy manner.
Launched in 2014, the Google My Business service has allowed businesses to render their information accessible online, and to be easily found by users in online search results. In 2019 it established itself as a benchmark for businesses that wanted to consolidate their online presence.
The importance of having a well-structured company profile on Google is highlighted by the data reported by Ipsos Research: an up-to-date profile makes it 2.7 times more likely that the business will be considered more reliable, leads to 7 times more clicks, is 70% more likely to attract website visitors, and is 50% more likely to result a purchase being made.
