Algunos ejemplos reales de casos de éxito de empresas que han alcanzado importantes objetivos en el incremento de ingresos en su sitio web, la optimización de la segmentación y las campañas de Search Engine Advertising.
This web site and the booking web page use technical cookies and, only with your prior consent, marketing cookies for targeted advertising. To consent to the installation of all categories of cookies, click on "Accept all cookies"; to select specific cookie categories, click on "Select cookies"; you can close the banner by clicking on "x" to refuse the installation of cookies other than technical cookies. To unfold the banner again and change your preferences, click on "Cookies" in the footer of the website and the booking web page. For further information, click here.
| Name | Supplier | Description | Expiration |
| AMP_Token | Contains a token that can be used to retrieve a client ID from the AMP Client ID service. Other possible values are "opt-out", "inflight request" or an error in retrieving a "Client ID" from the "AMP Client ID" service. https://policies.google.com/technologies | 30 seconds till one year | |
| _crs_be_sessions | Blastness | Used to preserve user session state during page request. | End of session |
| _ga | This is provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation. https://policies.google.com/technologies | 30 days | |
| _gid | Provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation. https://policies.google.com/technologies | 30 days | |
| qtrans_front_language | Blastness | null | null |
| BNI_persistence | Blastness | Used to preserve the status of the user session when requesting the page by tracing the source server. | End of session |
| Tag_manager | Provided by Google.com and used to implement Google Analytics using the Universal Analytics tag or the classic version of the tag https://policies.google.com/technologies | 30 days | |
| _BL_GFC | Blastness | Creates a unique id for each user for the proper functioning of the site | 30 days |
| _gac | Provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation. https://policies.google.com/technologies | 30 days | |
| _gali | Provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation. https://policies.google.com/technologies | 30 days | |
| _gat | Provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation. https://policies.google.com/technologies | 30 days | |
| _ads_NOMEHOTEL_au | Enables us to understand how a user to our website uses the website by generating analytical data. https://policies.google.com/technologies | 30 days | |
| _ads_NOMEHOTEL_aw | Provided by Google.com and used to track the origin of the user in order to be able to attribute Google Ads for any transaction resulting from a reservation. https://policies.google.com/technologies | 30 days | |
| _gcl_ha | Provided by Google.com and used to track the origin of the user in order to be able to attribute Google Hotel Ads for any transaction resulting from a reservation. https://policies.google.com/technologies | 30 days | |
| _GoogleBooking | Blastness | Used to track the origin of the user in order to be able to charge Google Hotel Ads for any transaction resulting from a reservation. | 30 days |
| _Tripconnect | Blastness | Used to track the origin of the user in order to be able to charge TripAdvisor for any transaction resulting from a reservation. | 30 days |
| _uetmsclkid | Microsoft | Provided by Microsoft and used to track the origin of the user in order to be able to attribute Microsoft Advertising for any transaction resulting from a reservation. https://help.ads.microsoft.com/#apex/3/en/53056/1/#exp151 | 30 days |
MARKETING COOKIES
Marketing and profiling cookies allow us to analyze your online behavior to offer you targeted advertising based on your preferences:
| Name | Supplier | Description | Expiration |
| _fbp | https://www.facebook.com/policy/cookies/ | ||
| fr | null https://www.facebook.com/policy/cookies/ | null | |
| __lcvc | Lead Champion | ||
| CLID | Clarity Microsoft | Identifies the first-time Clarity saw this user on any site using Clarity. | null |
| ANONCHK | Clarity Microsoft | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0. | null |
| MR | Clarity Microsoft | Indicates whether to refresh MUID. | null |
| MUID | Clarity Microsoft | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | null |
| SM | Clarity Microsoft | Used in synchronizing the MUID across Microsoft domains. | null |
| _clck | Clarity Microsoft | Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | |
| _clsk | Clarity Microsoft | Connects multiple page views by a user into a single Clarity session recording. | null |
The following websites (hereinafter, “Sites”)
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3. HOW TO CONTROL AND DELETE COOKIES
You can authorize the use of different categories of cookies through the Banner. In particular, to consent to the installation of all categories of cookies, click on "Accept all cookies"; to select specific cookie categories, change your selections or access the "cookie information" details, click on "Select cookies"; you can close the banner by clicking on "x" to refuse the installation of cookies other than technical cookies. To unfold the banner again and change your preferences, click on "Cookies" in the footer of the website and the booking web page.
You may also deactivate cookies at any time by manually changing your browser configuration and following the instructions in the cookie manager's policy.
How to disable Cookies (if you disable technical Cookies you may not be able to use some features of the Sites):
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4. OTHER TOOLS IMPLEMENTED ON WEBSITES
Other tools may be implemented on the Sites in the form of APIs, the use of which involves the processing of personal data (e.g. Google Fonts, Adobe Fonts or Font Awesome) and is necessary for the proper functioning of the Sites. The use of these tools is carried out in compliance with the principles on the protection of personal data and their installation is subject to consent in the same form and manner as cookies where their purpose is to track and monitor the user's online behaviour for purposes other than the provision of Sites