Blastness has been selected as the official provider for booking engine and channel manager services by VOIhotels, the hotel division of Alpitour World. This division includes a collection of 18 sun & beach resorts and hotels in major Italian and international seaside destinations, as well as a luxury collection, VRetreats, featuring 8 historic residences and palaces located in Italy and strongly targeted at international markets.

This collaboration, born from winning a tender that included participation from leading global players in the industry, marks a significant evolution in VOIhotels’ digital sales strategies by enhancing and personalising the purchasing experience.

“We are proud to have emerged victorious in a long and complex international tender conducted by VOIhotels, which put us head-to-head with some of the biggest companies in our sector worldwide,” said Andrea Delfini, Founder & CEO of Blastness. “Our expertise, as well as the customisation and technological integration capabilities of our solutions, were key factors in achieving this significant result.”

The new custom booking engine for VOIhotels is a central element of its sales and revenue management strategies. By ensuring users a smooth and fast customer journey, it strengthens the direct relationship with their clients and maximises conversion opportunities. Blastness brings to this collaboration over two decades of experience and proven technology, which in 2023 alone processed bookings exceeding €1 billion. During the summer of 2024, the direct sales volumes recorded by Blastness client properties matched the levels of Booking.com, further confirming the effectiveness and competitiveness of its offering.

“We are very pleased to announce the partnership with Blastness, marking a strategic step forward for our digital sales,” said Angelo La Riccia, Commercial Director of VOIhotels. “With the implementation of a highly customised booking engine integrated into our ecosystem, we are not only optimising the purchasing experience for our customers but also strengthening our direct relationship with them. This project is part of a broader rebranding and customer strategy programme that has allowed us to communicate more coherently and engagingly, highlighting the uniqueness of the experiences offered by VOIhotels.”