The Popilia Country Resort officially reopens on Wednesday 26 May and, from this new season, will collaborate with Blastness. The Callipo Group's four-star resort will be able to count on the experience of the Blastness team to optimise its performance and take full advantage of the progressive upturn in demand and a profoundly changed tourism market.

In addition to a new website, the hotel will benefit from state-of-the-art booking and reporting systems essential for selling online. Blastness will also support the Popilia Country Resort in Revenue Management activities and in the activation and management of Pay Per Click campaigns with the aim of increasing turnover and, above all, developing the direct sales channel.

"For some time we had been looking for the right partner to improve our online presence and marketing. From the first contact with Dr. Carli and President Delfini, we shared synergies of vision and development goals to be more and more competitive. The digital world is too fast-paced and ever-changing to face such rough waters alone; having specialists by our side will allow us to navigate with greater confidence and continue our growth process," comments Filippo Maria Callipo, the fifth generation of the Callipo family, who is in charge of the Popilia Country Resort.

Harmoniously nestled in a hilly area of about 140 hectares, a few kilometres from Pizzo di Calabria and Vibo Valentia, Popilia Country Resort has 16 rooms, 25 cottages, a swimming pool area offering a breathtaking view of the Gulf of Sant'Eufemia, a restaurant, a SPA & wellness centre, 4 meeting rooms (capacity of 280 seats) and ample outdoor spaces for private events, team building and corporate conventions. The resort's location also makes it the ideal starting point for discovering the most fascinating and characteristic places in Calabria, such as Tropea and the fascinating beaches and coves of the Costa degli Dei.

"We are proud of this partnership with the Callipo Group resort," says Andrea Delfini, President and founder of Blastness, "which strengthens our presence in a region that is confirming its enormous tourism potential and is increasingly attracting both national and international visitors".

The collaboration between the two entities comes at a crucial time for the world of tourism, and Blastness, with the strength of its acquired know-how, aims to guide the Popilia Country Resort into the new digital market and guarantee the best technologies and strategies to make the most of the recovery.