The Place Firenze charts a new and original course on the map of Italian Hospitality.
The hotel, opened as "J.K. Place Firenze" in 2003 and awarded in 2019 by Travel + Leisure US as the Best Hotel in Europe and by Condé Nast Traveler among The Best Hotels in the World in 2020, begins a new chapter and presents itself to the national and international public under a new guise: The Place Firenze, an elegant Florentine House that from March 2021 will be ready to welcome the new generation of tourists and offer an intimate and authentic experience in the vibrant Tuscan city.

The Florentine boutique hotel, an iconic member of Leading Hotels of The World, as part of this important rebranding project, has chosen Blastness as its technology partner to tackle the relaunch of today's increasingly digital market.

The company, the first CRS provider in Italy for 5-star hotels, in addition to supplying the electronic distribution systems (Channel Manager and Booking Engine), will also support The Place Firenze hotel - led by Claudio Meli, General Manager - in web marketing, web advertising and revenue management activities, using the most advanced Business Intelligence and Artificial Intelligence solutions.

Andrea Delfini, Founder & CEO Blastness, comments on this new challenge: "We have been operating for over 15 years alongside independent Italian structures, but what we are building together with the new The Place Firenze is a truly 'special' project. A rebranding and relaunch activity that is very complex and challenging also in the digital sphere, for a hotel that has a history, a reputation and a notoriety at a global level like that built on the "J.K. Place" brand by Claudio Meli and the Babini family. We are honoured to have been chosen as a technology partner and to have consolidated and strengthened this collaboration at such a strategic moment".

Claudio Meli concludes, "We have been collaborating with Blastness for many years and we, like them, have evolved in a world that is changing at an ever-increasing speed. The mutual esteem with Andrea Delfini has led us to want to undertake a synergic collaboration between our efficient teams, to explore new goals together, making use of all the technological know-how developed over the years by Blastness at the service of our creativity".