March 2021 is the deadline that Google announced for the final transition to Mobile First Indexing.
Big G has been scanning websites with priority being given to the mobile Googlebot for some time now, but as of this date, as announced by John Mueller, Google's Search Advocate, it will be using this system exclusively, thus eliminating everything only found on the website's desktop version from the SERPs (Search Results Pages).
Basically, everything that you want to be indexed by the search engine will have to be present on the mobile version of the website.
The switch to mobile first indexing, however, is only an intermediate step: the switch to mobile only will take place in the future.
Google’s decision comes in the wake of the digital market’s evolution.
Internet usage from mobile and tablet devices surpassed desktop usage worldwide for the first time in October 2016. Today, according to a study conducted by We are social and Hootsuite, there are 4.32 billion mobile internet users (92.6% of the total), and they spend an average of 3 hours and 39 minutes online each day.
The prevalence of mobile is also growing in the field of e-commerce.
Not only do three quarters of internet users make purchases online each month, but 55.4% of them purchase products or services directly from their smartphones.
Naturally there are still those who prefer to make purchases through various channels (physical stores, apps, or desktop websites), but traffic from smartphones is on the rise, even in the tourism sector, and certainly should not be neglected.
Also because, as Deloitte has demonstrated, better mobile performance increases the likelihood of conversion in the Travel sector. Every millisecond is important: with a 0.1 second increase in website speed, the user is not only more inclined to continue browsing and visit more pages, but, above all, more frequently completes their purchase (the conversion rates are up 10%, and the average order value is up 2%).
Preparing your hotel’s website for the final transition to Mobile first indexing is essential.
Here are 3 tips to determine whether you’re ready and to take action in time:
Mobile website speed is fundamental: a slow website generates frustration, causing the user to abandon the page and refrain from making a purchase.
It is also important to examine issues of a more technical nature, such as robots.txt syntax and compliance with Core Web Vitals, and to optimise any elements that might slow the website down, such as large images.
Our WEB department is at your complete disposal to answer any questions you may have.
An average of 1 new website every 2 days
Dedicated exclusively to the creation of websites for accommodation facilities for over 15 years, our in-house Web Agency can help you develop or optimise your website and brand identity, for an online positioning designed to maximise your sales on an increasingly digital market.
This web site and the booking web page use technical cookies and, only with your prior consent, marketing cookies for targeted advertising and ads personalisation. To consent to the installation of all categories of cookies, click on "Accept all cookies"; to select specific cookie categories, click on "Select cookies"; you can close the banner by clicking on "x" to refuse the installation of cookies other than technical cookies. To unfold the banner again and change your preferences, click on "Cookies" in the footer of the website and the booking web page. For further information, click here.
TECHNICAL COOKIES
Technical Cookies allow us to improve your navigation and to provide you with all the services offered by the Sites. In particular, the Sites use the following technical cookies:
| Name | Supplier | Description | Expiration |
| AMP_Token | Contains a token that can be used to retrieve a client ID from the AMP Client ID service. Other possible values are "opt-out", "inflight request" or an error in retrieving a "Client ID" from the "AMP Client ID" service. https://policies.google.com/technologies | 30 seconds till one year | |
| _crs_be_sessions | Blastness | Used to preserve user session state during page request. | End of session |
| _ga | This is provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation. https://policies.google.com/technologies | 30 days | |
| _gid | Provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation. https://policies.google.com/technologies | 30 days | |
| qtrans_front_language | Blastness | Used to save the user's language selection settings. | 1 year |
| BNI_persistence | Blastness | Used to preserve the status of the user session when requesting the page by tracing the source server. | End of session |
| Tag_manager | Provided by Google.com and used to implement Google Analytics using the Universal Analytics tag or the classic version of the tag https://policies.google.com/technologies | 30 days | |
| _BL_GFC | Blastness | Creates a unique id for each user for the proper functioning of the site
| 30 days |
| _gac | Provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation. https://policies.google.com/technologies | 30 days | |
| _gali | Provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation. https://policies.google.com/technologies | 30 days | |
| _gat | Provided by Google.com and used, by applying an IP masking system, solely to track the origin of the user in order to be able to charge Google for any transaction resulting from a reservation. https://policies.google.com/technologies | 30 days | |
| _ads_NOMEHOTEL_au | Enables us to understand how a user to our website uses the website by generating analytical data. https://policies.google.com/technologies | 30 days | |
| _ads_NOMEHOTEL_aw | Provided by Google.com and used to track the origin of the user in order to be able to attribute Google Ads for any transaction resulting from a reservation. https://policies.google.com/technologies | 30 days | |
| _gcl_ha | Provided by Google.com and used to track the origin of the user in order to be able to attribute Google Hotel Ads for any transaction resulting from a reservation. https://policies.google.com/technologies | 30 days | |
| _GoogleBooking | Blastness | Used to track the origin of the user in order to be able to charge Google Hotel Ads for any transaction resulting from a reservation. | 30 days |
| _Tripconnect | Blastness | Used to track the origin of the user in order to be able to charge TripAdvisor for any transaction resulting from a reservation. | 30 days |
| _uetmsclkid | Microsoft | Provided by Microsoft and used to track the origin of the user in order to be able to attribute Microsoft Advertising for any transaction resulting from a reservation. https://help.ads.microsoft.com/#apex/3/en/53056/1/#exp151 | 30 days |
MARKETING COOKIES
Marketing and profiling cookies allow us to analyze your online behavior to offer you targeted advertising based on your preferences:
| Name | Supplier | Description | Expiration |
| _fbp | Used by Facebook to provide a variety of advertising products as real-time offers from third-party advertisers. https://www.facebook.com/policy/cookies/ | 3 months | |
| fr | Used by Facebook to provide advertising products (such as real-time offers) from third-party advertisers. https://www.facebook.com/policy/cookies/ | 90 days | |
| __lcvc | Lead Champion | Lead Champion raccoglie ed analizza dati riferiti a persone giuridiche, per offrire un servizio Business Lead Generation e Marketing Business Intelligence che riconosce automaticamente il nome azienda e il profilo societario dei visitatori di un sito web. Fornisce contatti qualificati su cui operare con azioni di marketing mirato, migliorando il business e sostenendo le vendite delle aziende B2B. https://www.leadchampion.com/informativa-cookie/ | 30 days |
| CLID | Clarity Microsoft | Identifies the first-time Clarity saw this user on any site using Clarity. | null |
| ANONCHK | Clarity Microsoft | Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0. | null |
| MR | Clarity Microsoft | Indicates whether to refresh MUID. | null |
| MUID | Clarity Microsoft | Identifies unique web browsers visiting Microsoft sites. These cookies are used for advertising, site analytics, and other operational purposes. | null |
| SM | Clarity Microsoft | Used in synchronizing the MUID across Microsoft domains. | null |
| _clck | Clarity Microsoft | Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | |
| _clsk | Clarity Microsoft | Connects multiple page views by a user into a single Clarity session recording. | null |
The following websites (hereinafter, “Sites”)
The provision of data, with the exception of those told through technical cookies, is optional.
3. HOW TO CONTROL AND DELETE COOKIES
You can authorize the use of different categories of cookies through the Banner. In particular, to consent to the installation of all categories of cookies, click on "Accept all cookies"; to select specific cookie categories, change your selections or access the "cookie information" details, click on "Select cookies"; you can close the banner by clicking on "x" to refuse the installation of cookies other than technical cookies. To unfold the banner again and change your preferences, click on "Cookies" in the footer of the website and the booking web page.
You may also deactivate cookies at any time by manually changing your browser configuration and following the instructions in the cookie manager's policy.
How to disable Cookies (if you disable technical Cookies you may not be able to use some features of the Sites):
If you are using a web browser that is not listed above, please refer to your browser's documentation or online help for more information. We would also like to point out that the Owner acts merely as a technical intermediary for the links contained in this document and cannot assume any responsibility in the event of any change.
You will find more information on Cookies, including how you can understand what Cookies have set on your device, and how you can manage and delete them, by accessing the following link www.aboutcookies.org.
For more information on the use of personal data by Google, access the following link: https://policies.google.com/technologies/partner-sites.
For information on: means of processing of your personal data, recipient of your personal data, your right and how to exercise them, identity and contact details of data controller and of the data protection officer, where appointed, or for any other information on the processing of your personal data, please read our Privacy Policy here.
4. OTHER TOOLS IMPLEMENTED ON WEBSITES
Other tools may be implemented on the Sites in the form of APIs, the use of which involves the processing of personal data (e.g. Google Fonts, Adobe Fonts or Font Awesome) and is necessary for the proper functioning of the Sites. The use of these tools is carried out in compliance with the principles on the protection of personal data and their installation is subject to consent in the same form and manner as cookies where their purpose is to track and monitor the user's online behaviour for purposes other than the provision of Sites