In partnership with Blastness since 2018
Following the restyling of the hotel, a strategic market study was carried out to increase sales rates with the ultimate goal of increasing RevPAR.
Thanks to the action taken in the context of online distribution, the hotel has been able to achieve a direct channel share of over 50% with the official website being the first sales channel.
Blastness Suite, with its Business Intelligence, has made it possible to always have an updated picture of the hotel's performance.
I discovered and got to know Blastness through colleagues in the hotel sector who were already using the company's services.
The Blastness Suite tools are excellent allies for the Revenue Management part, which I deal with directly. The regular contact with dedicated consultants also offers ongoing support and interesting insights for discussion and growth.
The integrated Blastness Suite platform.
The use of consistently accurate keywords, and budget management that maximises results by adapting to market trends.
They are all so important that I couldn't choose!
Blastness has certainly brought great added value to our hotel's growth, which has achieved results well beyond the goals we had set ourselves together.
For the future we would like to increase turnover and surpass 50% direct bookings from the official website.
Because nowadays, the hotel industry requires technological support and Blastness, without a doubt, is always a cutting-edge partner that constantly invests in its systems to provide hotels with the latest technologies.
