In partnership with Blastness since 2020
With the fundamental support of the RMS, we implemented a dynamic pricing strategy with which we managed to maximise revenues by type throughout the season and exceed what were the shared goals.
Thanks to the right mix of targeted revenue strategy and digital marketing, the hotel has achieved greater online visibility, with a substantial increase in margins.
Revenue consulting has proved essential to exploit the full potential of Blastness systems and beyond: it has made it possible to build a relationship of mutual trust and fundamental satisfaction in achieving and exceeding the goals set.
In 2011, working for the Best Western chain, I had the opportunity to try some competing products adopted by the group, whose systems proved to be slow and incomplete. During a meeting, someone talked about Blastness: I gathered some information and discovered that among the products offered there was also GDS (Global Distribution Systems) management, so I decided to replace the products recommended by Best Western with Blastness ones. Today, also thanks to a complete platform, I am able to manage the marketing of the hotel myself, which has become independent in the meanwhile.
The speed and simplicity of the CRS facilitated a whole series of operations that normally absorbed a large part of my working day.
Many of them: firstly the CRS, but also the Blastness Suite platform with all its features.
Definitely Pay Per Click campaigns and a well-built official website help a lot.
The added value is undoubtedly provided by the people: you’re not dealing with an algorithm or an impersonal support system, but you’re actually talking to people who are always ready and available to offer the necessary support.
Although the increase in the average price of rooms is also attributable to the historical period we are experiencing, I believe that Blastness has certainly increased the hotel's direct sales exponentially.
Surely the fact that they constantly guarantee a "strong" online presence thanks to the use of strategic keywords.
Increasingly reducing reliance on intermediaries for sales in the high season and encouraging the purchase of stays even in the low season.
To rely on a partner that allows you to maximise sales and optimise visibility without binding the hotel with restrictive policies.
