From design to content management: a specific platform for the hotel sector

CMS

Designed in-house to meet the real needs of the hotel world, the Blastness CMS was created exclusively for properties, with the aim of increasing performance, simplifying content management and integrating perfectly with the Booking Engine.

Developed to ensure high performance for hotel sites

Simple and intuitive interface to update content independently

Personalised training and video tutorials that are always available alongside dedicated assistance

Native integration with the Booking Engine

From offer to booking in one click: the CMS is 100% integrated with the booking engine to ensure a smooth, consistent and uninterrupted user experience. Each part of the path is optimised to support the visitor towards conversion, minimising friction points and maximising the effectiveness of the direct channel. Total integration with the booking engine allows you to enhance availability and rates in real time, encouraging immediate booking.

Maximum speed, everywhere

Thanks to Microsoft Azure's Content Delivery Network (CDN) technology, the website loads quickly and efficiently, wherever the user is. The contents are saved on servers distributed globally and automatically loaded from the nearest point, optimising waiting times on any device, decreasing the abandonment rate and encouraging a greater number of bookings concluded directly on the website.

Customised design and high accessibility

Each website is a unique project, tailor-made to reflect the identity of the property and ensure maximum effectiveness in terms of performance and user experience. All layouts are developed in compliance with the WCAG 2.1 guidelines for accessibility, ensuring the usability of content even by users with disabilities. Navigation is simple, fluid and intuitive, with interfaces designed to offer maximum usability to all users from any device. The use of a proprietary source code also makes the website less prone to attacks, to give the utmost protection to your property and your guests.

Content that can be updated completely independently

With our CMS you have full control over all content: texts, images, offers, news, galleries and much more. The intuitive interface allows you to update the website independently in just a few clicks. We've developed ad-hoc modules for the specific needs of the hotel sector, such as customisable categories for offers, and features dedicated to booking meeting rooms, spa treatments or other extra services.

Section What people say about us

The combination of advanced technology, human support and a data-driven vision offered by Blastness is exactly what we were looking for.

Fabio Altobelli – Director of Sales Cronos Retreats

From design to content management: a specific platform for the hotel sector 6

More than just a technology provider, Blastness is a partner that offers comprehensive support in the complex management of online distribution.

Giacomo Grossi - Villa Cortine Palace General Manager

Blastness is an all around partner to handle our online distribution. A big plus is that their team is such a professional and friendly group of people.

Boutique Hotel in Rome, Italy

Blastness Suite supports us every day in all our revenue and distribution operations.

Fabrizio Tagliasacchi - Hotel The Square Hotel Manager

With Blastness, you have everything you need to ride the market wave.

Marta Fontani - General Manager Villa Sabolini

Daily Report, Market Gravity, and Rate Shopper are the three pillars of our revenue strategy. The Blastness Suite provides us with a crucial data baseline for shaping our strategies and tracking results.

Claudio Catani - FH55 Vice President Operations

We chose Blastness as a solid and innovative partner, capable of supporting us in our digital evolution and competitive market positioning.

Giuliana Genco - Multierice Group Coordinator & Marketing Manager

Blastness took us by the hand, and together we began a journey of growth and shared goals.

Emanuele Bonotto - Bonotto Hospitality Owner & General Manager

Blastness supports the growth of your property, enhancing its positioning within the competitive landscape.

Piero Ivaldi - Duomo Hotel Apartment General Manager

The proposed technology is cutting-edge and constantly evolving, with an increasing focus on artificial intelligence and its practical application. The suite of tools is comprehensive, easy to use, and enables integrated management thanks to the all-in-one approach.

Alessandra Brucoli - La Fiermontina Family Collection Sales & Marketing Manager