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Borgo Scopeto Wine & Country Relais

Siena
Tuscany, Italy
52 Rooms
country

With Blastness since 2008
In partnership since 2021

website by Blastness
Goals and Strategies
Repositioning the facility on the market following its transition to 5 stars:

thanks to Blastness’ support in the rebranding process, significant growth was able to be achieved in terms of both RevPAR and total revenue.

Strategic product to achieve the goal:

Revenue Management System for the application of pricing strategies

Achievements
Borgo Scopeto Wine & Country Relais 3
ONLINE MARKET SHARE 2023
Borgo Scopeto Wine & Country Relais 4
GROWTH OF THE OFFICIAL WEBSITE
Borgo Scopeto Wine & Country Relais 5
WEBSITE GROWTH VS OTAs GROWTH
The customer's word
Borgo Scopeto Wine & Country Relais 7
Francesco Ferruzzi
Hotel Manager
How did you learn about Blastness?

They’ve been by my side throughout most of my career, and they certainly provide the best tools for sales and for promoting our facility, supporting us in all our daily activities.

How has Blastness improved your day-to-day work activities?

Thanks to their products, which become increasingly innovative year after year, we’ve been able to gain a broader overview of the market, and to understand what needs to be done, and with which tools, in real time.

Which product could you no longer do without?

The reporting, which is essential for having a complete picture of the facility’s performance during both the forecasting and the final phases, and the Business Intelligence, which helps you determine which strategies should be adopted.

Would you recommend Blastness?

I would definitely recommend it, because it offers reliable products to help facilities improve and increase their sales. For us, they’re a fundamental partner.